Doug French
Owner | President & Chief Executive Officer (CEO)
Doug French, Owner, President, and Chief Executive Officer of Stylecraft since 2017, chose to make a career in his family business after earning a Master's in Business Administration from Baylor University with honors, and previously earning his undergraduate degree from Texas A&M University Magna Cum Laude. Doug's passion for equipping and developing strong employees has helped continue to define Stylecraft's reputation as a company dedicated to integrity and quality. In addition to his leadership at Stylecraft, he also operates Leading Realty Group, a company that develops and manages single family rental property in Bryan, Temple, and College Station. Doug is dedicated to community involvement. He is a past Board Chair for United Way, past Board Chair for SOS Ministries, incoming board chair for the Brazos Valley Chamber of Commerce, a member of the Advisory Council for Bush School Center for Nonprofits and Philanthropy, and a member of Declaration Church, as well as, serving in other volunteer positions. He and his wife Kara enjoy traveling, watching Aggie sports, and spending time with their two children, Hadleigh and Benton.
Jessi Kelly
Chief Operating Officer (COO)
Jessi Kelly came onboard with Stylecraft in March 2013 as a Sales Assistant and was quickly promoted to Sales Executive in September of 2013. In December 2015 Jessi was promoted to Regional Sales Manager of Stylecraft's Central Texas Division. After her region thrived under her leadership, Jessi was promoted to VP of Sales and Marketing in December of 2017. In 2022, she was named in Pro Builder Magazine's Forty Under 40 class, and named Chief Operating Officer of Stylecraft. Her leadership and dedication to the Stylecraft team has left an indelible mark on our company. Jessi has lived in the Waco area since 2006 and loves the city's central location and the hub of activity that is in Central Texas. In addition to her position here at Stylecraft, Jessi is a national affiliate member of the Texas Women's Council of Realtors. People that know Jessi would say she has an incredible work ethic and is passionate about her job. When Jessi isn't working, she enjoys spending time with her husband, TK Kelly, their daughter, and her family and friends.
Jason Williams
Chief Financial Officer (CFO)
Jason Williams joined Stylecraft as the Chief Financial Officer in March 2018. In this role Jason is responsible for company’s finance function including accounting,financial planning & analysis, information technology, as well as human resources. Prior to joining Stylecraft, Jason spent 20 years in the financial services and real estate industry holding Vice President and Controller roles while leading finance and accounting teams in banking,construction, title & insurance, mortgage, and residential brokerage. Jason is a graduate of Texas A&M University with a business degree in finance. He also holds an MBA from The University of Texas at Dallas. In his free time, Jason enjoys spending time with his wife Joy, and their three boys, attending Aggie football games, watching his children participate in all their sporting and band activities, and going to the beach.
Stephen Grove
Vice President of Development & Acquisition
Stephen Grove was named Development & Acquisition Manager for Stylecraft in 2018, and promoted to Vice President of Development & Acquisition in 2022. He and his team are responsible for all of Stylecraft’s land assets. He works closely with a host of both internal and external parties in order to ensure Stylecraft has the land inventory available to continue to provide a quality product for years to come. He oversees the acquisition, entitlement, design and development processes of all of Stylecraft’s properties. Stephen received both his Master’s and Undergraduate degrees from Texas A&M, and brings experience in both project management and construction. When not working, Stephen enjoys new adventures in traveling with his wife Brianne, and two children. He is an avid outdoors man who enjoys teaching his children about everything from hiking to hunting. He is integrally involved in his church community and enjoys teaching classes and participating in community service projects with his friends and family.
Bruce Hendren
Vice President of Pre-Construction
Bruce Hendren joined the Stylecraft team in June 2025 to lead the Preconstruction Department. After earning a degree in Construction Management from Oklahoma State University, he began his homebuilding career in 2002 in the Dallas/Fort Worth market. Over the course of more than 20 years in DFW, Bruce has worked with both public and private homebuilders, holding a variety of leadership positions. Bruce credits his passion for homebuilding to his father, with whom he worked alongside as a general contractor during his upbringing. In his free time, he enjoys outdoor adventures and traveling with his wife, Misti. They have two grown children who they love to visit as well!